Unity5
Humanising a brand through story, sound and culture
Challenge
Unity5 is well-known in the parking sector, but the business and the brand needed to grow beyond that. Most people didn’t really know who Unity5 were or what they stood for.
The opportunity was to tell a more complete story that showed this is a forward-thinking SaaS company with big ambitions and a brilliant team behind it.
Approach
The work focused on what makes Unity5 stand out: the people, the culture, and a clear sense of purpose. Two videos were created to tell a fuller story. “Just the Start” follows the founders’ journey with honesty and warmth. “Three Sides of Unity” shares the company’s values through the voices of three team members.
Together, they show Unity5 as more than a tech company. The films reflect a culture shaped by care, innovation, and shared ambition.
Visually, key brand elements were brought to life. A 360° drone walkthrough adds energy and momentum. The Line, Unity5’s core brand device, connects everything. A custom sound was developed to mirror the brand promise - starting with complexity and resolving into clarity.
Impact
The videos are helping shift the perception of Unity5 from a parking tech brand to a smart, adaptable SaaS company with a strong sense of purpose.
There is now a clearer story to tell when it comes to recruitment, brand partnerships, and conversations with new sectors.
Internally, the work has created a strong moment of pride. It captures what Unity5 is all about, where the company has come from, and where it's heading next.
“Just the Start”
This video tells the story of founders David and Lukasz - from the first spark of an idea to the business they’ve built today. It’s a genuine look at the ups, the downs, and everything in between. Their journey is full of drive, teamwork, and belief in what they’re building together.
“Three sides of Unity”
This video brings Unity5’s culture to life through the voices of the people who live it every day. We hear from three team members, each sharing what Human, Unified, and Pioneering mean to them in real terms. It’s an honest, upbeat snapshot of what it’s really like to work at Unity5 - full of warmth, energy, and purpose.