W Series

Driving growth in the sports industry

Challenge

W Series had grown fast - from a bold new motorsport brand to an official Formula 1 partner. But our first website has soon become outdated. The user experience felt flat, the design lacked energy, and key content like race schedules and updates wasn’t easy to find, especially on mobile. The challenge was to create a sharper, more engaging digital experience that matched the pace and personality of the brand.

Approach

The design work focused on two things: understanding fan behaviour and capturing the energy of the sport. The site was restructured around how fans interact before, during and after a race, making it easier to access live info, highlights and results. Visually, the design leaned into bold type, confident layouts, and a more premium feel that reflected W Series' growth.

Solution

A modular design system was built to support different race states and allow content to flex across devices. The UI is clean, fast, and mobile-friendly, with dynamic visuals and micro-interactions that bring energy to the experience. Every element - from colour to layout - was designed to feel unmistakably W Series.

Impact

The new site gave W Series a digital presence that felt as confident and exciting as the racing. Fans were more engaged, time on site increased, and the platform is now a core part of how the brand connects with its audience.