Yomira

Helping super yacht experiences set sail

Challenge

Yomira was launching into the superyacht charter market and needed a digital presence that matched its premium ambition. As a brand new entry, the website had to feel instantly premium, easy to navigate, and reflective of a bespoke luxury offering. The brief: build a visually rich and user-friendly platform that guides sophisticated clients through an exclusive service offering.

Approach

The strategy centred on understanding the luxury mindset: clarity, elegance, and seamless discovery. User experience research shaped an intuitive structure that welcomed high-end clients and conveyed the bespoke nature of Yomira’s service. UI and art direction were designed to evoke a refined aesthetic: spacious layouts, high-quality imagery, smooth interactions, and a tone that feels personal yet polished.

Solution

A sleek, responsive website was delivered with a modular UI system built for luxury storytelling. Design elements prioritise visual impact - immersive yacht photography, generous whitespace, refined typography, and interactive transitions that feel graceful and effortless. Navigation is clear and purposeful, designed to guide users through bespoke offerings with ease and poise.

Impact

The site launched as a strong digital expression of Yomira’s brand and premium promise. Design excellence was recognised with a CSS Design Award and Gold at the AVA Awards. Clients praised the website’s intuitive flow and elevated visuals, confirming the digital identity matches the bespoke service experience Yomira offers.